THE PROPOSED PROJECT INCLUDED
Following the delivery of the proposed management works, with the safer, cleaner and brighter town centre to shout about, OneMaidstone BID planned to deliver sustained campaigns aimed at changing perceptions of Maidstone and its role as the County Town.
- Parking, transport, signage and considering ways in which Maidstone can be made more accessible
- Events and promotion
- Marketing promotions and social media
WE DELIVERED
The Wine Weekend event in Sessions House, increasing footfall in town and putting Maidstone on the map
Our magazine has a quarterly distribution of 15,000 homes and businesses in Maidstone.
Social media reach currently has a following of 7384 users and our Facebook and Instagram achieved a reach of 119,377 accounts.
The Christmas Lights scheme and the associated switch on since 2019.
Regular Maidstone Marketing Meetings, roughly every 6 weeks.
A range of Halloween themed characters to greet children and the public around town.
Halloween Walking Scavenger Hunts around Maidstone - ‘Take It to the Grave’ and ‘Stage Managers Secret’.
A Dinosaur Egg Easter Trail in conjunction with local council and multiple businesses across town.
A range of Dinosaur themed characters ‘Meet the Dinosaurs’ to greet children and the public around tow
We provided 2 days Social Media Training to businesses across town.
Marketing promotion for businesses and events in town.
A range of Jubilee themed characters to greet children and the public around town.
We’ve organised multiple competitions, highlighting and increasing awareness of businesses in town - Halloween Giveway, Christmas Hamper, Valentines Date Night and more
We facilitated ‘Not a Phase’ during June 2022 LGBTQ+ Pride month, in conjunction with local business Hazlitt Theatre
2023 will see regular networking meetings for businesses within Maidstone town centre
The introduction of discounted travel with Arriva for BID levy businesses and their staff
We created, funded, installed and promoted The Magic of Christmas Trail
We created, funded, installed, and promoted The Maidstory Big Book Hunt trail
To read more about what we delivered download the full Term 1 review
